| Abstract [eng] |
The authoress using the theoretical material, the results of the sociological research, life stories method analyses the features of consumption, which is significant phenomenon of modern society. Afterlond years of ascetic socialist comsumption, the beginning of new era can hardly be imagined without the explosion of consumer 'hedonism' or without the satisfaction of long restrained needs and desires. In the article is stressed that consumption spheree means now the orientation at Western culture, involvement of many new styles, the manifestation of new tastes. According to P. Bourdieu, life style is an expression of class position; the styles of consumption are the means of exhibiting 'cultural capital'; social distinction is marked by tastes which are formed as part of class habitus. Nowadays consumption is the element that structures (isolate or integrate) people in a new way; goods are important for the society as the marks of social situation. The level and structure of consumption, social attitudes to consumption depend on some variables, such as social class, age, sex, education. The authoress presents the features and tje peculiarity of the Lithuanian advertisement; in the article the conceptions of Z. Bauman, C. Campbell. P. Sztompka, (and othoers) are analyzed, the material of student's sociological research is presented. |
