Title Mobile learning using extended UTAUT model during COVID-19: evidence from developed countries /
Authors Ahmed, Rizwan Raheem ; Streimikiene, Dalia ; Streimikis, Justas ; Khouri, Samer
DOI 10.1080/1331677X.2023.2300389
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Is Part of Economic research-Ekonomska Istraživanja.. Abingdon : Routledge-Taylor & Francis. 2024, vol. 37, no. 1, art. no. 2300389, p. 1-29.. ISSN 1331-677X. eISSN 1848-9664
Keywords [eng] extended UTAUT model ; mobile learning ; perceived anxiety ; service qualityt ; echnological innovativeness ; social isolation
Abstract [eng] This research evaluates the extended unified theory of acceptance and use of technology (UTAUT) model from the context of mobile-based learning using smartphones amid COVID-19. It specifically examines the impact of exogenous variables such as social isolation besides standard dimensions and mediating variables such as perceived compatibility, perceived anxiety, and perceived value on mobile learning technology. The research also explores the impact of service quality and technological innovation as moderating variables on the modified and extended UTAUT model. The data for this research was gathered from 898 students in technologically advanced countries, for instance, Canada, the United Kingdom, Spain, France, the United States, Australia, and Germany. The outcomes of this research show that the exogenous dimensions of the UTAUT model, such as social isolation, have an affirmative and significant association with the behavioral intent to adopt mobile-based learning in an online education environment. The study’s findings further exhibited that the mediating dimensions, such as perceived anxiety, perceived compatibility, and perceived value, have a robust and affirmative association between exogenous and endogenous factors. Moreover, the results demonstrated a strong influence of technological innovation and service quality on the association between independent and dependent factors. Overall, the research findings have significant implications for both industry and academia regarding management and theory.
Published Abingdon : Routledge-Taylor & Francis
Type Journal article
Language English
Publication date 2024
CC license CC license description